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American Girl® | PLAYROOM SOLUTIONS

The House of Prim HQ for All Things American Girl®

From tiny ballet slippers to full-on science fair setups, this is your one-stop shop for organizing the world of 18" dolls.

Explore our label edits, custom kits, and real-life solutions for every outfit, activity, and adventure.

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Introducing

AG Visual Guides

We are kicking things off with the complete RAQUEL collection!

Our laminated Visual Guides show the complete outfit or playset alongside every item that belongs with it, so keeping coordinating pieces together is a breeze. Pair with a pouch for the ultimate in AG Organization.

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American Girl® is a registered trademark of Mattel. This product is not affiliated with or endorsed by Mattel or American Girl®.