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American Girl | Labels

This Doll Jet Sets more than you do.

And with all those outfits, hobbies, and doll-sized essentials…a little structure goes a long way!

Explore our curated American Girl Label Edits—from shoes and sleepover gear to playsets and playroom must-haves. Choose what fits your setup and build a system as dynamic as her itinerary.

Search by Category, or Explore all of our AG labels below:

AG Essentials
Beauty & Self Care
Clothing & Accessories
Food & Drinks
First Aid & Injury
Harry Potter
Pets & Animals
Playsets
School
Sports & Activities
Travel
All Labels

American Girl® is a registered trademark of Mattel. This product is not affiliated with or endorsed by Mattel or American Girl®.